How often do you think about whether your makeup uses natural ingredients? Most of us choose our cosmetic products based on performance: how well they achieve the desired end. If a certain mascara makes your lashes look amazing, then you continue to buy it from that beauty brand. The same probably goes for your eyeshadow palettes and highlighter.
Upon further examination, however, you’ll find that what goes into your products is far more significant than you may think. The makeup you put on your face makes an impact that goes far beyond skin-deep.
Indeed, cosmetic products have a wide-ranging effect in many realms, including your personal health, the state of the environment, and the well-being of others. Your makeup may be harmful in these areas when it contains dangerous, toxic chemicals.
Hearing about the detrimental effects of certain products often feels scary and confusing. It’s overwhelming to try to discern which products are acceptable and which should be off-limits. Fortunately, this problem does have one simple solution: switch to organic makeup.
There are so many reasons to switch to clean beauty products, and we can’t wait to discuss them. Now, let’s get into what organic makeup is and the top five reasons to make the change.
What Is Organic Makeup?
Before we list all the reasons that organic makeup is the best, let’s get on the same page about our terminology. What is organic makeup, exactly? Is it the same as natural makeup?
There are a few common terms that tend to appear in the conversation around organic beauty products. These terms can be perplexing, so allow us to explain:
It means the company followed cleanliness guidelines, avoided all fertilizers and pesticides, and avoided genetically modified organisms (GMOs). If you see a logo from the U.S. Department of Agriculture (USDA) stating that the product is organic, you know it is.
Notably, the term “organic” means that a minimum of 95 percent of the product’s ingredients are fully organic. Thus, up to five percent of ingredients can be non-organic. If the product is labeled “100 percent organic,” then this does not apply.
Of course, claiming to be natural is not necessarily an indicator of insidious ingredients. However, you may want to take extra care to study the ingredients of a “natural” product.
In theory, a non-toxic product does not contain any harmful ingredients that could potentially hurt its users. However, this is a loose definition because of the lax regulation of the term.
As you can see, the labeling of makeup and other products can be confusing. At the end of the day, perhaps it’s best to study the ingredients of a product for yourself, regardless of the label.
Now, let’s delve into the best reasons for switching to genuinely organic makeup.
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Reason One: You Can Help Save the Earth
One major motivation for switching to organic makeup is the positive environmental impact you will make.
Organic makeup, skincare products, and other cosmetics contain eco-friendly ingredients that never harm the earth.
Meanwhile, many non-organic makeup products contain petroleum-based fillers that contribute to environmental threats. Petroleum requires mining, which leads to damage to wildlife habitats and soil ecosystems in the surrounding area. This is just one example of an environmentally-harmful ingredient in conventional makeup.
When it comes to environmental impact, packaging is also a major concern. Many traditional makeup brands use plastic and non-recyclable materials in their packaging. Every time these companies manufacture a new round of bronzer or concealer, they create more and more waste.
If you’re a frequent makeup-user, this excess of waste may concern you. If so, consider switching to organic products. They tend to have eco-friendly packaging that is far less detrimental to the planet, so that you can use your eyeliner guilt-free.
Watch out for whether your products are cruelty-free, as well. Not all organic products will be cruelty-free, but many of them, like our Vitamin C Face Mask, are.
Saving the earth is a mammoth task, but switching to organic makeup is one small step you can take to contribute to the sustainability effort.
Reason Two: Organic Makeup Won’t Hurt You
When you put on makeup in the morning, do you ever think about how it affects your health?
You contemplate the ways it might alter your skin by causing a breakout, redness, or irritation. But do you ever stop to consider that it may alter your general health, too?
In fact, many traditional makeup products contain toxic ingredients that may have a long-term impact on your body. Common substances like parabens, phthalates, synthetic fragrances, and mineral oil have been linked to health concerns.
Seeing a long list of complicated ingredients and chemicals on your makeup product is concerning, especially if you’re not an expert. Certain substances are widely considered to be harmful, while others are acceptable. Some are okay in small doses, and some are never okay. Keeping track of every single ingredient is a huge hassle.
By contrast, organic products tend to keep it simple. They often include ingredients like jojoba or coconut oil and shea butter, which contain antioxidants and help soothe your skin.
It’s a lot easier to evaluate a product’s ingredients when the list isn’t ten pages long. With organic products, you tend to come across shorter lists and simpler ingredients. In this way, switching to organic products alleviates the stress surrounding any makeup-related health concerns. If you're purchasing a lip balm, wouldn't you rather know that it's made with food-grade ingredients, rather than potentially harmful silicones and preservatives?
For example, our Vitamin C Clay Mask contains only the best all-natural, organic ingredients. It’s packed with superfoods like Turmeric, Aloe Vera, and Desert Lime, and it’s completely lacking in any harmful chemicals like parabens or sulfates.
When you use an organic product like our mask, you know exactly what you’re getting into. It's safe for sensitive skin, doesn't contain harmful synthetic dyes, and gives you that dewy complexion that you're striving for.
With regards to safety concerns, the best course of action is to research a product’s ingredients and make a judgment for yourself. Nevertheless, switching to certified-organic products is a great place to start if you want to protect your health and safety.
Reason Three: Organic Products May Help Protect You
One of the most prominent sectors of the organic makeup industry is mineral makeup.
This type of makeup is made from minerals like iron oxides, talc, zinc oxide, and titanium dioxide. These minerals are ground up into very fine particles that can be used as pigments and then turned into various cosmetic products.
Because it’s made of minerals, this makeup has several unique protective properties. For example, both zinc oxide and titanium dioxide protect the skin from sun damage.
Certain mineral makeup brands claim to have an SPF of up to 30. While experts suggest always wearing sunscreen, adding a mineral-based foundation on top will give you an extra boost of protection. That said, according to dermatologists, not all mineral makeup fits into the organic or natural beauty sector, so you should still be careful when choosing your products.
Why use makeup that could damage your health when there is nourishing makeup available that can actually protect you from harm?
Reason Four: Organic Makeup Does It Better
Our final reason that you should switch to organic makeup is a simple one: it gets the job done (sometimes even better than traditional makeup!).
Frankly, being organic, eco-friendly, and all-natural is cool now. This wasn’t the case a few decades ago, but now, you can find organic products almost anywhere that makeup is sold.
This huge surge in popularity has caused a surge in new brands and products that fall under the organic umbrella. This is great news for all the organic makeup lovers out there—you now have seemingly endless items available to try.
As such, the quality of organic makeup has improved, too. You can now purchase organic products that work just as well as traditional, non-organic ones, from buildable cream blushes and long-wearing lip gloss to hydrating moisturizers and matte foundations.
Next time you’re in the mood to try out a new makeup look or apply a face mask, notice how many organic makeup brands are available on the shelves of your local drugstore. With so many wonderful options, there’s simply no reason not to switch to organic makeup.
Organic Makeup In Summary
The way things look now, it seems that organic makeup will only continue to grow in popularity. Because there are so many organic items available today, it’s easier than ever before to switch to organic products.
If you want to protect the earth, protect your own body, and try out some fantastic products, making the leap to pure, all-organic makeup is your best bet. Whether you're a full-time makeup artist or you're just looking to find a luminizer or tint formula that will look great on your skin tone, it's worth paying attention.
Visit our store to check out our organic Vitamin C Clay Mask and all our other beauty accessories.
Sources
Common Misconceptions with Natural Skincare | Forbes
3 reasons to switch to natural and organic cosmetics - NATRUE
The "Toxic 20": Meet the Ingredients a Green Cosmetic Chemist Would Never Use | Byrdie
What's Up With Mineral Makeup | WebMD
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