Superfood beauty empowering life

At Gleamin, we use potent superfoods to enhance natural beauty and empower life. Our clean products are carefully formulated to invigorate our global community with a new-found sense of freedom.

Meet Jordan Smyth, our founder.

Born in Christchurch, New Zealand, Gen Z, Libra. Constantly brainstorming innovative natural skincare formulas, improving productivity in all aspects of life, and debating the top Sushi spots in town.

Q & A

The History
The Difference
The Problem
The Name

Why did you start Gleamin?

Skincare is a personal mission for me, as I’ve battled rosacea since childhood. It was horrible! I developed broken blood vessels across my nose & cheeks, and this eventually led to a continuous red flush across my face. It wasn’t a problem for me until I reached high school, which is when I started to face continuous comments about it from other students.

After 3 or so years, I had had enough, so I set out to discover a solution. I ended up finding a short-term fix - Aloe Vera, and a mid-long term fix - Vascular Laser Treatment.

What I also found was my passion for helping others with their skin concerns too. Combining this with my pursuit of total independence, I decided to start a skincare brand. Fast forward to today, we’ve been able to help hundreds of thousands of people gain confidence in their own skin, naturally.

What makes Gleamin special?

If you’ve ever been to the Australian Outback, you’ll notice a few things about the environment. There are cycles of droughts & floods, wind & rain storms, extremely hot days, freezing cold nights, and then a variety of native Australian plants.

These plants have had to survive these harsh climates for thousands of years, and by doing so they have developed a very strong, potent anti-oxidant profile.

Kakadu Plum, a key ingredient in our Vitamin C Clay Mask has been used by indigenous people to treat skin conditions, colds & flu.

When conceptualizing the Vitamin C Clay Mask, I was introduced to these ingredients and conducted further research. I liked what I found, so we tried and tested what we call our vitamin C trio (Kakadu Plum, Finger Lime Caviar, and Desert Lime) in round 1 of the mask’s formula. The results were incredible -- we noticed an immediate decrease in inflammation, improved skin texture, and brightness.

Essentially, we’re able to capitalize on the power of these plants, and our customers are achieving consistent results of beautiful skin from these natural solutions. Looking into the future, we currently have 50+ species we are actively researching for upcoming formulas.

What is the problem you're trying to solve in the beauty industry?

I feel there is not enough diversity, authenticity, and transparency within the beauty industry. There is so much airbrushing going on, putting more pressure on people to be something they’re not. At Gleamin, we go beyond basic beauty worries to explore the damaging impact skin issues have on people on a personal level. Then, we endeavor to enrich our global community with natural confidence by developing effective, clean, superfood-rich formulas.

Punchline - Why did you choose the name Gleamin?

Gleamin means being the best you can be. Literally. That's what we want to help people do. With Gleamin, we're enhancing freedom through superfood beauty, allowing people to un-mask themselves ... see what I did there ;).

The History

Why did you start Gleamin?

Skincare is a personal mission for me, as I’ve battled rosacea since childhood. It was horrible! I developed broken blood vessels across my nose & cheeks, and this eventually led to a continuous red flush across my face. It wasn’t a problem for me until I reached high school, which is when I started to face continuous comments about it from other students.

After 3 or so years, I had had enough, so I set out to discover a solution. I ended up finding a short-term fix - Aloe Vera, and a mid-long term fix - Vascular Laser Treatment.

What I also found was my passion for helping others with their skin concerns too. Combining this with my pursuit of total independence, I decided to start a skincare brand. Fast forward to today, we’ve been able to help hundreds of thousands of people gain confidence in their own skin, naturally.

The Difference

What makes Gleamin special?

If you’ve ever been to the Australian Outback, you’ll notice a few things about the environment. There are cycles of droughts & floods, wind & rain storms, extremely hot days, freezing cold nights, and then a variety of native Australian plants.

These plants have had to survive these harsh climates for thousands of years, and by doing so they have developed a very strong, potent anti-oxidant profile.

Kakadu Plum, a key ingredient in our Vitamin C Clay Mask has been used by indigenous people to treat skin conditions, colds & flu.

When conceptualizing the Vitamin C Clay Mask, I was introduced to these ingredients and conducted further research. I liked what I found, so we tried and tested what we call our vitamin C trio (Kakadu Plum, Finger Lime Caviar, and Desert Lime) in round 1 of the mask’s formula. The results were incredible -- we noticed an immediate decrease in inflammation, improved skin texture, and brightness.

Essentially, we’re able to capitalize on the power of these plants, and our customers are achieving consistent results of beautiful skin from these natural solutions. Looking into the future, we currently have 50+ species we are actively researching for upcoming formulas.

The Problem

What is the problem you're trying to solve in the beauty industry?

I feel there is not enough diversity, authenticity, and transparency within the beauty industry. There is so much airbrushing going on, putting more pressure on people to be something they’re not. At Gleamin, we go beyond basic beauty worries to explore the damaging impact skin issues have on people on a personal level. Then, we endeavor to enrich our global community with natural confidence by developing effective, clean, superfood-rich formulas.

The Name

Punchline - Why did you choose the name Gleamin?

Gleamin means being the best you can be. Literally. That's what we want to help people do. With Gleamin, we're enhancing freedom through superfood beauty, allowing people to un-mask themselves ... see what I did there ;).

“Our formulas are built with sustainable, ethically sourced superfoods that are safe for all skin types. Nourish your skin the way it deserves. No matter who you are, you can feel radiant - from the inside, out. That’s the Gleamin Promise.”

Jordan Smyth, Founder of Gleamin

Our Values

Real superfood beauty that isn’t just skin-deep.

Real superfood beauty that isn’t just skin-deep.

A global community. All skin types. All together.

A global community. All skin types. All together.

Our formulas are clean and feature organic ingredients - we source the best for the best.

Our formulas are clean and feature organic ingredients - we source the best for the best.

Empowering your best self to live on your own terms.

Empowering your best self to live on your own terms.

Vegan, cruelty-free products that are ethically sourced and PETA-certified.

Vegan, cruelty-free products that are ethically sourced and PETA-certified.

In just 10 minutes, leave your skin utterly radiant.

In just 10 minutes, leave your skin utterly radiant.

100,000+ Happy Customers. Formulated for all skin types, No Nasties, Cruelty-Free.

100,000+ Happy Customers. Formulated for all skin types, No Nasties, Cruelty-Free.

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