About Gleamin
Beating dark spots since 2019
Vitamin C skincare for skin prone to dark spots and uneven tone.
Gleamin at a glance
- people have trusted Gleamin
- 1M+
- Best Mask awards in 2025
- 2
- products developed
- 10+
- years of formulating
- 6+
What sets us apart
Made with deeper skin in mind
Every formula starts with deeper skin tones in mind.
Vitamin C at the core
Our clay mask's vitamin C comes from two Australian superfruits: Kakadu plum and desert lime.
Dermatologist tested*
Four of our formulas were patch tested on 52 adults under a consulting dermatologist.
Repeat insult patch test (HRIPT) by Princeton Consumer Research, October to November 2023, on the Vitamin C Clay Mask, Superactive Serum, Advanced Brightening Moisturizer and Supernutrient Oil. 52 adults completed the study, supervised by a consulting dermatologist. No irritation or allergic reactions were observed.
Meet our founder
Jordan SmythFounder & CEO
Jordan Smyth grew up in Christchurch, New Zealand, and started building businesses at 16. Gleamin began with a personal problem: rosacea in high school, and a search for skincare that was gentle, effective and honest.
When Jordan noticed people online making DIY turmeric masks at home, often with more stain than glow, the idea took shape: a clay mask built around vitamin C from Australian superfruits. Since launching in 2019, Gleamin has grown to more than a million customers in over 50 countries. Today Jordan leads Gleamin with a focus on skin prone to dark spots and uneven tone.
Milestones
2017
The idea
Clay meets a vitamin C blend from Australian superfruits.
2019
Gleamin launches
The Vitamin C Clay Mask is our first product.
2023
Dermatologist tested
Four formulas complete a 52-person patch test.
2025
Two Best Mask awards
Recognised twice in one year.
Our next chapter goes beyond the counter
For face, body and intimate skin. Join the waitlist to hear first.